Group of five ice hockey players in yellow, black, and white jerseys standing on the ice at night under blue lights in a stadium, holding hockey sticks.

East Grand Rapids Hockey

A six-year evolution building East Grand Rapids Hockey into one of the most-followed high school programs in the Midwest.

Our all access role shapes everything: cinematic trailers, high-impact graphic design, and a content strategy that's both proactive and reactive, adapting in real time to a season that never plays out the same way twice.

Hockey is the program that started it all. It's where we first applied a professional-league lens to high school athletics, and six years later, the team is playing better hockey than it ever has. We’ve had a hand in every part of that growth, on the ice and on social media.

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Graphic Design and Branding

A young hockey player dressed in a yellow and black jersey with the number 16 and the word 'East' on it, wearing a yellow helmet with a face cage and holding a hockey stick. The background has a promotional poster for an event and the word 'conferenc
An ice hockey player in an orange jersey and helmet with a face cage, standing against a background with the logo of an ice arena, holding a hockey stick and giving a thumbs up.
A group of five young ice hockey players dressed in East team uniforms, yellow helmets, and hockey gear, standing on ice rink, with their reflections visible on the glass behind them. The text on the image reads: 'Senior Night, 5:30 PM at Home'.
Ice hockey team players in yellow jerseys with 'Pioneers' on the front, standing in a row on the ice rink, with goalie equipment visible in front.
A group of young ice hockey players in uniform posing for a team photo, with coaches and staff around them. Players are holding hockey sticks, and some are making hand gestures. The team's goalie is in front, lying on the ice with his protective gear
A close-up of a hockey player's face wearing a helmet with a face cage, illuminated with blue light. Part of a yellow banner with black text is visible in the top left corner. The phrase 'this week' in large yellow letters is also visible, along with
An ice hockey player in yellow and navy uniform with a black helmet smiling and holding a hockey stick, with other team members in the background, celebrating on the ice rink.
A close-up image of a young hockey player in a yellow jersey and helmet, facing to the right, with a blurred cityscape and mountains in the background. Text overlaid on the image promotes an upcoming hockey game, with details including the teams, dat
Hockey team members in white and yellow uniforms celebrating on the ice, with spectators in the background, and a large graphic overlay indicating the final game of the MHSA 2023 between East and another team at USA Hockey Arena on Friday, March 10th
A hockey team lineup with players in black and gold uniforms, standing on the ice with hockey sticks, wearing gloves and skates, during a team photo session.
Ice hockey players celebrating during a game, with spectators behind the glass. The text on the image indicates a state semifinal between East and Bay Reps on Friday, March 8, at 1:30 pm at USA Hockey Arena.
Promotional flyer for hockey games. Shows a hockey player in action on the ice with a green background. Contains details about two upcoming games: Game 5 on December 1 at Patterson Ice Center at 6:30 pm, and Game 6 on December 2 at Lakeshore Sports C

Photography

Ice hockey team standing together in uniform on a dark, illuminated bridge at night.
Ice hockey players in yellow jerseys celebrate their goal while teammates skates on ice, with a large crowd cheering behind a glass barrier.
An ice hockey team in white jerseys with yellow and black accents standing in a line on the ice, facing forward, likely during the national anthem or a pre-game ceremony, with spectators in the background.
Ice hockey players wearing yellow helmets and black and white jerseys, engaging in a game on an ice rink.
Ice hockey player in navy and yellow uniform with a captain's C, holding a hockey stick on ice rink.
Hockey players in blue and yellow uniforms celebrating on the ice while fans cheer behind the glass in the stands.
Close-up of a hockey player wearing a yellow helmet with a black cage and a yellow jersey, on an ice rink.
Youth hockey team in yellow jerseys celebrating on the ice rink, with some players raising their arms in the background.
An ice hockey player in a yellow jersey with the name 'Dossevs' and the number 4, wearing a yellow helmet, is walking through a tunnel surrounded by fans who are reaching out to him, some wearing hockey jerseys.
Two hockey players in white jerseys celebrating on the ice rink with fans in the background.
A young man in ice hockey gear, including skates, gloves, and a jersey that says 'Pioneers', is holding a hockey stick and playing on an ice rink at night. He is wearing a blue beanie with yellow writing and is in a ready stance, facing the camera.
A hockey goalie wearing a white helmet and navy blue jersey with yellow accents, standing on the ice rink with a focused expression.
Hockey player wearing a yellow helmet, navy blue jersey, with the number 19 and an emblem on the shoulder, standing on the ice rink.
A hockey game with players near the net and spectators watching from behind the glass.
An ice hockey player wearing a white jersey with the number 19 and a captain's 'C' on the front, kneeling on the ice with an intense expression, and a referee in a black and white striped shirt and black helmet standing in the background near the rin
A young hockey player celebrating on the ice, wearing a white jersey with yellow and black accents, a yellow helmet, and black hockey pants. In the background, other teammates and spectators are visible.
Hockey team in white and navy uniforms with yellow accents standing in a huddle on the ice rink, facing the crowd, which is cheering and waving flags.
Close-up of a young ice hockey player wearing a yellow helmet, black cage face mask, and gloves, celebrating on the ice rink with a joyful expression.
Ice hockey players celebrating on the ice rink with fans in the background.
Ice hockey team in white and yellow jerseys skating on ice, with a referee nearby, and spectators in the background.
An ice hockey player in a yellow jersey with the number 12 on the back, wearing a yellow helmet and gloves, is raising a hand during a game.
A young hockey player in a blue and yellow team jersey and yellow helmet is smiling on ice, with other players and scoreboard in the background.
A hockey goalie in a white uniform with the word 'EAST' on the chest, wearing a helmet and protective gear, standing among other players and fans in an indoor rink.
An ice hockey player wearing a yellow helmet and a navy blue and yellow jersey with the number 22, on an ice rink, preparing for a game or practice.