A young football player wearing a yellow helmet and black jersey standing in a cornfield.

East Grand Rapids Football

A four-year partnership dedicated to redefining the visual identity of East Grand Rapids Football.

Given full creative freedom, I overhauled the program’s branding, media day production, and seasonal content strategy.

By treating high school athletics with a professional-league lens, we grew the East Grand Rapids Football brand into one of the most-followed programs in the state. East Grand Rapids Football Coaches and Boosters gave me full creative freedom to overhaul their identity through cinematic trailers, weekly hype videos, and high-impact graphic design.

Video

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Graphic Design and Branding

A large group of young football players wearing uniforms and yellow helmets celebrate together, smiling, cheering, and making hand gestures. The image includes a prominent text overlay of the year '2025' at the bottom.
An aerial view of a football field with two young male football players. One player is in a white uniform and the other in a black uniform. The football field is marked with yard lines and the word 'EAST' at the end zones. The players are positioned
A young male athlete wearing a black sports uniform with a yellow number 2, standing in shallow water with a serious expression. The background shows a body of water and a cloudy sky. Text overlay indicates an event at 7:00 PM on Memorial Field with
Two football players wearing yellow helmets and navy uniforms are facing each other head-to-head on the field during a game.
A giant billboard showing a football player in a yellow helmet and white uniform with the number 11, holding a football as if preparing to throw it. The background is blue with light lines, and the bottom part of the billboard shows the words "Gradua
Four football players wearing yellow helmets with black faceguards are arranged symmetrically, facing each other, with the center of the image showing a dark football field background and the text "Playoffs" and "round two" overlayed.
Football team in dark uniforms with yellow numbers, standing in a line with arms crossed, in front of a yellow background with a large black 'ALL' and the word 'conference' overlaid, with individual names at the bottom.
A football player wearing a black uniform, yellow helmet, white shoes, and black gloves, standing in a yard with a yellow background and the word 'ALL' in large white letters, with the words 'don't' and 'Zach Caswell' in white text.

Photography

A football player in a navy and yellow uniform and yellow helmet standing among dried corn stalks in a field.
Football players walking hand in hand on the field, wearing blue uniforms with yellow helmets, numbered 1, 9, 54, and 2, during a game at dusk with an audience in the background.
A football player wearing a yellow helmet and navy blue uniform with the number 52 is standing on a field, with other players in the background.
Teenage football player standing in tunnel at night, holding a yellow helmet, wearing a navy jersey with yellow number 54, white shorts, and gloves, with stadium lights in background.
A football player in uniform with the number 11, wearing a yellow helmet, sitting on a stone wall in a forest setting.
A football game at sunset with players on the field and spectators in the stands.
A group of football players in blue and yellow uniforms, wearing yellow helmets with face masks, standing on a football field during a game or practice. One player in the front holds a football, and others are gathered behind him, some with their arm
A football player wearing a yellow helmet and yellow pants holds a football, outdoors with trees and a clear sky in the background.
A football player wearing a white and yellow uniform, with the number 3 on his jersey, raising his hands during a game on a well-lit field with a crowd of spectators in the background.
Group of football players walking through a tunnel with blue lighting, wearing helmets and sportswear.
A football player with long red hair, wearing a navy blue jersey with yellow accents and the number 12, standing on the field during a game, with his eyes closed and one hand over his heart. The player has dirt on his face and is wearing a white glov
A football player and a coach hugging on the field at night during a game, with a stadium light shining brightly in the background and other players in yellow uniforms in the background.