A group of lacrosse players standing on a field, viewed from beneath a lacrosse goal net, with spectators in the stands and a stadium building with bleachers and a tall transmission tower in the background.

East Grand Rapids Boys Lacrosse

Building the brand behind the best public high school program in Michigan. A partnership that culminated in a 2025 State Championship.

Over four years working with East Grand Rapids Boys Lacrosse, I led a full overhaul of the program's video, photography, graphic design, branding, and content strategy. That investment peaked in their championship season, when the program committed its biggest content budget yet. The results spoke for themselves, both on the field and on screen.

Like other programs I've worked with, this is one players and parents come back to. Long after the season ends, they're still rewatching the videos, still sharing the highlights. Our work together is proof that the best sports content doesn't just capture a championship, it preserves it.

Video

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Graphic Design and Branding

A female lacrosse goalie wearing a white Cadillac team jersey with the number 4, holding a lacrosse stick, standing on a field with empty bleachers and a game schedule overlay at Calvin University Zuidema Field, with a dark cloudy sky in the backgrou
A young male lacrosse player wearing a white helmet and navy blue jersey with yellow accents, holding a lacrosse stick, stands in front of an American flag backdrop with motion blur. Text overlays include "USA Lacrosse," "Pioneer Lax," "Dylan Buck,"
Close-up of a man with a beard wearing sunglasses, with a blurred background and overlaying text.
A group of five youth hockey players wearing black and yellow jerseys and white helmets, standing in a row with hockey sticks, posing for a team photo. The background features a dark texture with gold text that reads 'ALL Experience' and the team nam
A lacrosse goalie in a white and yellow uniform, wearing a helmet and gloves, is actively playing on the field. In the background, a blurred crowd is seated in the bleachers. The image promotes a lacrosse match between E and C teams at Coopersville H
A promotional poster for a lacrosse game between the University of Michigan and an opponent, featuring five lacrosse players in black uniforms with yellow accents and helmets, standing in front of a sunset sky and stadium with grass field. The text m
A team of young male athletes in dark blue and yellow Pioneers uniforms standing side by side on a field, with their names listed below.
A hockey player in a black and yellow jersey with 'Pioneers' written on it, wearing a white helmet with a cage, on a hockey rink. The background includes blurred players and equipment. Overlay text indicates a game at Memorial Field at 6:00 PM.
A person taking a selfie in front of a yellow wall with the text 'Never WIN' overlaid on the photo. The person has curly hair and is wearing a dark shirt with white accents.
Multiple hockey helmets with yellow and white designs, arranged in a pattern on a dark background, with some text and logos visible.

Photography

Lacrosse players in white jerseys with black and yellow accents, helmets, gloves, running across the field during a game, with spectators in the background.
Lacrosse player in uniform and helmet holding lacrosse stick, with a blurred crowd in the background.
A group of lacrosse players running on the field with a cloudy sky in the background.
Close-up of a person wearing a white ice hockey goalie helmet with orange and black accents, and a cage face mask, focusing on the side and eye area.
A male lacrosse player wearing a white helmet, black and white jersey with the word 'EAST' and the number 8, and gloves, holding a lacrosse stick during a game outdoor in a park with leafless trees in the background.
A baseball player wearing a white uniform with navy and yellow accents, a helmet, and batting gloves, standing on the field during a game, with a large crowd of spectators blurred in the background.
Lacrosse player in white jersey with number 16, wearing a helmet labeled East, holding a lacrosse stick, engaged in a game on a grassy field with spectators in the bleachers.
Lacrosse player wearing white jersey with blue and yellow accents, black New Balance shoes, and a white helmet with yellow and black details, preparing on a green field with a large crowd in the background.
A male lacrosse player wearing a black jersey with yellow accents and the word 'Pioneers' on it, running on a green turf field with a lacrosse stick in hand. There is a person in a white jersey in the background and a building with a fence behind, wi
Lacrosse players in uniform lined up on the field, viewed from ground level through a fence. They are wearing white jerseys with numbers and the word 'EAST' on the front, helmets, and holding lacrosse sticks. In the background, spectators sit in the
A lacrosse player in a white jersey with 'EAST' and the number 3, holding a lacrosse stick, walking across a sports field with spectators and people in the background.
Two players in a lacrosse game on a field, one in green and the other in white, reaching for the ball, with a crowd of spectators in the stands in the background.
A group of hockey players in white jerseys hugging each other in celebration on the ice rink.
A lacrosse player in a white jersey with the number 1 and red, blue, and yellow accents runs across a green turf field during a game, holding a lacrosse stick. Spectators are seated behind a black fence, watching the game.
A lacrosse player wearing a navy blue and yellow uniform with the number 15 is running across the field holding a lacrosse stick in an outdoor setting during sunset.
A male athlete in a white and yellow sports uniform with the number 9, holding a hockey stick and a white Goalie helmet, standing on a sports field after a game. He has a medal around his neck and is surrounded by other players and spectators in the